Kuber – Blue Innovation for the Beaches of the Future

A Sustainable Solution to Preserve Water Resources

Kuber project stands as a beacon of innovation in water sustainability, offering a cutting-edge solution for coastal areas to address one of the most pressing environmental challenges of our time: the scarcity of potable water. By combining engineering ingenuity and respect for nature, Kuber presents a sustainable and efficient system that harnesses seawater from sandy beach subsurfaces, naturally filters it, and makes it available for non-potable uses, such as swimming pools, showers, fountains, and water games.

As we stand at the crossroads of climate change, water scarcity, and increasing tourism demand, Kuber provides a clear pathway toward balancing economic prosperity and environmental stewardship.

The Problem: Water Scarcity and Waste

Water is often taken for granted, yet it remains one of the most precious resources on Earth. The situation is particularly alarming in regions where climate change exacerbates water shortages. According to the European Environmental Agency, 40% of European regions face water stress by 2030, while 64% of European territories already experienced significant stress in 2022. In countries like Italy, up to 40% of potable water is wasted due to inefficiencies, resulting in staggering losses of 900 billion liters annually​.

For beach resorts, hotels, and coastal municipalities, the heavy reliance on potable water for recreational purposes like pools, showers, and fountains contributes to this unsustainable cycle. This misuse not only drives up costs but also depletes a resource that is vital for future generations.

The Kuber Solution: How It Works

The Kuber system introduces a revolutionary approach to solving this problem. The technology operates on a simple yet ingenious principle:

1. Subsurface Seawater Extraction
   Kuber draws seawater from sandy subsurfaces along the shoreline, utilizing the natural phreatic environment to filter large contaminants like debris and sand particles.
2. Triple Natural Filtration
   The extracted water passes through a triple filtration process, ensuring removal of even micrometric sand particles and impurities. The result is perfectly clean, non-potable water that can be safely used for recreational purposes.
3. Invisible and Non-Invasive Installation
   The system is entirely underground, leaving the natural aesthetic of the beach untouched. Its non-invasive design ensures no harm to the surrounding environment, and the use of marine-grade fiberglass guarantees durability and resistance against corrosion.
4. Customizable for Medium and Large Needs
   Kuber is available in two sizes to accommodate the water demands of both medium and large facilities. The water is distributed using self-priming or immersion pumps made of AISI 316 stainless steel, ensuring reliability and longevity.

Environmental and Economic Benefits

1. Reducing Freshwater Consumption
By utilizing seawater for non-potable purposes, Kuber eliminates the need for freshwater in beach resorts, saving up to 9,000 cubic meters of potable water annually per facility. This is equivalent to the water consumption of hundreds of families over the same period.
2. Significant Cost Savings
Replacing potable water with Cuber’s seawater system can result in potential savings exceeding €20,000 annually for a medium-sized beach resort. These cost reductions arise from decreased freshwater usage, lower maintenance, and improved system efficiency.
3. Constant Water Availability
The system’s design ensures continuous water availability by monitoring the phreatic index. Even during peak tourist seasons when water demand surges, Kuber guarantees a consistent supply of clean seawater.
4. Lower Environmental Impact
By reducing reliance on potable water, Kuber significantly alleviates the environmental strain caused by freshwater extraction and distribution. This aligns with global sustainability goals and promotes a greener future.
The Market Potential
The scope for Kuber’s technology is vast. The TAM (Total Addressable Market) for the Mediterranean region alone stands at €32 billion, considering the thousands of hotels, resorts, and coastal establishments that operate near the sea. In Italy, the Serviceable Addressable Market (SAM) is estimated at €12 billion, with the Serviceable Obtainable Market (SOM) projected to reach €70 million within five years​.

By targeting businesses that prioritize sustainability—beach resorts, hotels, cafés, and public administrations—Kuber positions itself as a strategic partner for responsible coastal development.
Innovation for Public and Private Sectors
Kuber is not just a solution for private businesses but also serves as a critical tool for public administrations aiming to reduce water waste and promote sustainable tourism. Municipalities can implement Kuber technology to create public water supply points and encourage widespread adoption of non-potable water systems.

The social impact of Kuber is immense, providing:

• Enhanced tourism sustainability
• Preservation of vital freshwater resources
• Economic opportunities through reduced operational costs

Case Study: Pilot Plant Success
The effectiveness of the Kuber system has already been demonstrated through a pilot installation at a medium-sized beach resort. Key results include:

• 3,000 cubic meters of potable water saved annually
• €6,000 in yearly cost savings
• Water with 95% natural desalination through filtration​.

These numbers showcase the scalability and real-world applicability of Kuber in addressing both economic and environmental challenges.

A Vision for the Future: Blue Innovation

Kuber represents a paradigm shift in water management for coastal areas. By tapping into seawater as an abundant, sustainable resource, it aligns with global initiatives to combat water scarcity and climate change. Kuber is not merely a product but a commitment to the future—a future where tourism, recreation, and sustainability coexist in harmony.

Whether for beach resorts, coastal municipalities, or environmental initiatives, Kuber is the ideal ally for those who envision a responsible and water-conscious tomorrow.

Conclusion

Kuber combines cutting-edge technology, ecological sensitivity, and economic pragmatism to tackle one of the world’s most urgent problems: water scarcity. With its innovative design, proven results, and significant cost savings, Kuber sets a new standard for sustainable coastal tourism.